brand essence is

Spirituality, Creativity, Independece, Skilled, Honesty, Altruistic, Logical, Light-Hearted and Adept.



 brings energy of

Love and New Starts into life,

 Greetings for Peace and Good will,

Celebration, Compassion, Abundance, Fertility and Relaxation.

About the Designer:

I am the second generation to a family of jewelers.

My mother and mentor is Tamar Assody, a time-honoured jeweler.

I began my jewelry career by chance, as an apprentice to my mother and grew up learning the craft through her. Later, once on my own, I was trained by professional workshops and jewelers , first Mentor was Rachel fuchs (רחל פוקס) around the world working with many techniques including rhino jewelry design program, which connects my previous world  of work with computers to

my desire to create and design jewelry, which comes naturally to me.

My studio moves with the flow of my life in Tel Aviv, my hometown.




Tel- aviv, Israel

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© 2018 Shalla By Shelly Assody