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About the designer

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Shelly Assody

mother of two charming children

is a second generation to a family of jewelry designers

and  a jeweler for almost two decades

Her mother and mentor is Tamar Assody

a time-honored jeweler

Shelly began her jewelry career by chance

as an apprentice to her mother

and grew up learning the craft through her

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Later, once on her own, she was trained by professional workshops and jewelers around the world

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Shelly collaborated with jewelry designer Rachel fucs

for few first years

Togetherthey created a unique collection

"Family is always in fashion"

that marked a significant phase in Shelly's evolvement as a jeweler designer.

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Shelly works with many techniques

including 3D technology as well as old authetic ones

 which combines her modern world  and her desire to create and design jewelry

which comes naturally 

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Working on her studio in Tel Aviv

Shelly creates unique and personal collections made of 14,18,21 karat gold as well as sterling silver

natural gemstones an diamonds

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